Google+ is Changing the Way Businesses Grow Their Visibility

When it comes to the world of social media, businesses are beginning to stand up and take notice of what social media can do for them. We’ve always stated that social media is a “must” and no longer an “option”. That’s never been more true than it is today.

Social media has transformed small, unknown businesses into popular names in many homes and offices across the world. That’s the power that social media has. Google+ is one of those social media platforms that can greatly help you grow your visibility.

Google+ offers so many features that allow the user to actually “use” it in so many different ways. Outside of the features, the Google+ audience is a mixture of beginning business owners to those who are well established so it also makes for a great way to network with others.

What can Google+ do for you? Watch this video below:

 

If you want to learn more about growing your visibility then click here to learn about the Social Media Master Mind Group.

Things You Should Look for in a Social Media Coach

social media coachSocial media is no longer an option; it’s a must. For a business to do well people have to know about it. That is where social media and a social media coach comes into play. Social media is word of mouth advertising for the internet age. There are so many aspects of social media to learn. Each social media platform offers different things and not every social media platform is going to work for your business.

If you waste your time on using the wrong social media outlets for your business or you don’t use social media properly, then it can end up costing your business. The goal is to have a positive impact and not a negative one. For many people the world of social media can be confusing and one that they feel they don’t truly have time for. That is where it pays to have a social media coach by your side.

What to Look For in a Social Media Coach

A social media coach knows the ropes when it comes to social media. They know how to use social media to the fullest to maximize your results. However you need to find the right social media coach. Things you should look for in a coach include:

  • Experience – Make sure your social media coach has the experience behind them. They should have a proven track record of social media success in helping other businesses. You ‘ll want to see case studies showing how they helped their clients succeed with social media.
  • Knowledge – Make sure that your coach has the knowledge required to assist you in the area of social media. You don’t want to hire a general business coach and then find out that they don’t have any experience when it comes to social media. That is why hiring a “social media” coach is important. They will have in-depth knowledge about social media. They are considered the experts when it comes to social media and they are the ones everyone wants when it comes to social media.
  • Success Portfolio – A successful social media coach will have a portfolio of clients that they have helped successfully in the area of social media. Don’t be afraid to ask for examples or case studies so that you can see how the coach helped the client succeed in this area of their business. A successful social media coach won’t have a problem showing you examples of the success they’ve brought their clients. If they can’t provide these to you then you may want to look for another coach.

Having a successful social media coach by your side can help you gain the exposure you are looking for in the world of social media. They know the tricks of the trade that will enhance your brand and help you make the connections you need with your target audience. Connecting with the right social media coach is important. If you want to learn more about growing your visibility then click here.

What I learned from Google during a recent video shoot

In the Spring of 2012, I was invited to participate in a video shoot to talk about Google+ as a team from Google managed and shot the video. When I first found out about the opportunity, I was blown away because this was a dream of a lifetime. To be part of a video shoot that Google was shooting.

I was interviewed regarding my experience on Google+ and using Google products. I enjoyed sharing my thoughts and letting them know how unique it is to be part of the Google+ experience with Sarah Hill. I’m one of the original people who was there in the beginning supporting Sarah as she started the live Google+ hangouts during her live newscasts.

During the entire process of the video shoot, I learned a few things that I want to share so that you think about these things during the development of your own video shoots. So I created this simple list that is concise and a good starting point for you.

  • Having the correct and best lighting is very important
  • Make sure your environment is set for the type of video you want to shoot
  • Create a storyboard of how you want the video shoot to flow
  • Know your topic matter and be prepared to cover it from different points
  • Be flexible and open to changing things to make everything flow together
  • Have the right equipment to shoot the video
  • Determine whether you need a team or just you to shoot the video

These are just a few of the things that I learned from the team that shot the video. Below is the finished product from the video shoot. Check it out and let me know what you think.

{EAV:c7c503c9e260ae23}

Do You Make These Mistakes With Your Social Media Marketing?

social-media-mistakesWe’ve all seen how social media can take a small mom and pop business and make them a worldwide; household name. Social media takes word-of-mouth and elevates it to a whole new level. When social media marketing is handled properly it can help a business achieve success. However, if it is not done properly then it can quickly plummet a business to the bottom.

Are you making some of the common mistakes when it comes to social media marketing? You are if you’re doing the following:

  1. Random Posting – All content posted via social media needs to be focused towards your target audience and to represent your brand well. Stay on target and remain focused. Don’t just put out random posts in order to get something out there. If it’s not relevant then its useless.
  2. Personal Instead of Business – While social media is meant to be sociable, remember that you need to stay in a business mindset. Your business profiles should be for exactly that, business. That doesn’t mean you can’t relate to your audience but you don’t want to tell them about the fish you cooked for your kids either. Have content that people can relate to and make you more personable but always keep a business mindset. 
  3. Using the Same Content – While it is great to link your social media profiles to your website, there is always a need for fresh content. Don’t just cross promote the same content and think that it’s going to be enough because it won’t. Keep content fresh.
  4. Post and Watch – Posting content once a month and then sitting back and waiting for something amazing to happen is a waste of your time. Content needs to be streaming constantly. It keeps people coming back for more when you have something new to say.
  5. Giving Away TOO Much Information – While you want to always put out new information, you don’t want to give away all your secrets either. Once you do that why should anyone come back? You’ve already said everything you needed to say. Keep content fresh and new but as with anything, give them morsels and not a meal. 
  6. Ignoring Your Audience – When people read your posts they often have something to say and so they will comment. However if you ignore these comments then you are ignoring your audience. No one likes to be ignored. We like to know that when we say something that someone is listening. If you ignore your audience then eventually they just won’t visit your profile anymore.
  7. Sales, Sales, Sales – While you may be selling a product or service, if everything you have to say is a sales pitch then people will eventually get turned off. You don’t want to feel like every time you visit a site that they have nothing to say except “buy me”. You want an even mix of sales and information flowing. People like knowledge and they like to buy things but too much of the sales approach can turn your audience to the competition.

Social media works. It’s proven to be a powerful marketing tool when used properly. Avoiding the mistakes listed above will get you on the path to success and not failure. Avoid these mistakes and you will have your audience coming back for more.

Getting Started With Social Media Marketing

Social Media MarketingIf you’ve been wanting to market your business, but haven’t taken advantage yet of all that social media marketing has to offer then stay tuned. Today social media is one of the most powerful tools when it comes to getting your business the exposure that it needs. Websites like Facebook, Twitter, LinkedIn and Google+ have been setting the stage for businesses worldwide to gain visibility and become successful.

If you’re new to social media and don’t know where to begin, here are a few tips to help you get started in social media marketing:

  1. Set Realistic Goals  – Every business is built on the foundation of a successful plan. When it comes to social media marketing, developing a plan and setting realistic goals are going to be important. Goals allow you to set milestones for success. In addition these milestone allow you to measure your progress.
  2. Have a Team in Place – While you can do social media on your own, it’s more successful when you have a team backing you. There are numerous areas of your business that will require your attention. Having someone handle social media marketing for you is a time-saver. You can either develop your posts and have someone distribute them for you or you can have someone write and distribute your posts for you.
  3. Know Who You’re Targeting – Knowing your audience and what they are looking for is important. This will allow you to develop social media posts that will be of interest to them. Word of mouth can be a powerful tool when you have something meaningful to say.
  4. Cross Promote – Marketing works best when it’s combined. Link your social media profiles to your website and your website should have links to your social media profiles.
  5. It’s All About Quality and Not Quantity – Make sure that the content you put out is relevant and is quality content. If you put out numerous posts, but they are irrelevant to your audience then what’s the point? When you have nothing worthy to say; people begin to ignore you.
  6. Be Sociable – Social media is about one thing, “being social”. This means interacting with your audience. You need to respond to their comments and answer any questions they may have. This is how you establish yourself as an expert in your field. This is how you keep your audience coming back for more.
  7. Focus on a Few Social Media Outlets – While you don’t want to put all your eggs into one basket; you don’t want to spread yourself thin either. Join and set up social media profiles on only those outlets that are going to truly benefit you. It will do you no good to set up a profile on Twitter if your audience is hanging out on Google+. Know where your audience is and focus on those social media sites. Again, you want to make your posts and information count and if your target audience isn’t around then who are you talking to?

Social media has changed the face of business today. It has gone from being an option to a mandatory part of any successful businesses marketing plan. The key here is to get started. It’s one step at a time, but always moving in the right direction. To get started you need to learn about social media and develop a social media plan. A great place to do this is  Training Hangout . Training Hangout gives you access to experts, a complete social media training library and much more. Training Hangout gives you all the knowledge you need in one place.